Gordian & Co are a newly formed real estate and business advisory entity, offering real estate services while aiming to educate people about the ins and outs of real estate.
I was asked to create a logo that embodies characteristics of professionalism and trustworthiness while having a clean, minimal and aspirational look.
Starting of the project, I conducted a font study. I wanted to find a font that not only expressed the desired characteristics but also had a suitable ampersand that I could cut.
The name Gordian comes from an ancient Greek legend the 'Gordian Knot' where
Next I developed the icon to sit with the chosen font Montserrat.
