Creating an exclusive look and feel was the premise for the Guinness PRO12 2015 Final held in Belfast. Taking inspiration from the curves of a rugby ball, an adaptable dynamic visual creative took shape helping to differentiate the event final from the rest of the tournament.
Due to the different sizes of event collateral, three logo versions were designed to aid in the maximum visual equity of the logo when combined with the visual identity and event holder, Guinness Pro 12.
To add to the event final look and feel, I created a stylised illustration of the actual trophy and used that in place of the 'I' in FINAL.
Before the event, the brand identity was rolled out across commercial, marketing and event collateral for both events in 2015/2016. The event logo was updated for the 2016 Edinburgh Final, as well as all supporting collateral.
