Beyond is an online initiative funded by Catalyst, that aims to provide design and digital skills to help non-profits adapt and respond to real world challenges caused by the Covid-19 crisis in 4 key areas: Early Years, Financial Wellbeing, Mental Health and Sexual Domestic Violence.
The aim was to help design a brand visual identity and assets that can flex across different touch-points from a website, social posts and presentation templates.
Collaborating closely with the team at Shift I created an identity that speaks to progression and action, creating a vibe of excitement and change for the better.
A brand guidelines document was produced that the team at Shift took on board and were able to use produce assets on their own.
A website was created to showcase the initiative allowing people to find out more and sign up. The brand identity was also flexed across dedicated social media channels for more exposure.
